NIFTY: Novel, Film, Fashion, Network

Nifty is more than a novel — it’s a movement. Created by Lena Benjamin, a business growth consultant with over 25 years of global experience, Nifty began as an inspiring story of friendship, entrepreneurship, and second chances. Published on Amazon (the country links below will take you to the page where you can purchase your copy or copies on eBook, Paperback, or Hardcover), this debut novel follows Lena and Ella as they disrupt the fashion world, redefining style and success for women over 50. It sparked the creation of Nifty Avenue, a bold and sustainable fashion line set to launch during our official two-year campaign (May 2025–2027). With ethical design at its heart, Nifty Avenue honours timeless elegance and conscious living for discerning women around the world.

As we prepare for the film adaptation of Nifty, we are actively connecting with screenwriters, producers, talent agents, and entertainment industry professionals. In parallel, the Nifty Network is recruiting 50 founders who are passionate about sustainable fashion, female empowerment, and creative entrepreneurship. A newly formed Advisory Board will guide our mission, and supporters can now donate between £100–£1000 to help us bring the Nifty vision to life — from book to runway to screen.

Our commitment to empowerment continues through Growth Sessions, focused on unlocking business potential, and Collaboration Sessions, where innovators meet virtually to spark new ventures. Join us for upcoming Book Brunches, both online and in-person, as well as the Hybrid Circular Fashion Summit — all designed to inspire, educate, and elevate. Click the links to explore the Nifty Novel, Nifty Avenue Fashion Line, Donate, Join the Network, Growth Sessions, Collaboration Sessions, Events Calendar, and Fashion Summit (Register your interest by 24 July 2025). Let’s build the Nifty future, together.