Nifty, the inspiring debut women’s commercial fiction novel by businesswoman and creative visionary Lena Benjamin, officially launches today, bringing to life a heart-warming and empowering tale of second chances, sisterhood, and sustainable ambition.
Nifty follows the story of Lena Richards, a woman in her 50s, and her vivacious best friend Ella as they reignite an idea sparked in their university days working at Selfridges — to create a sustainable fashion brand for the modern, style-savvy woman aged 50 and over. Their dream becomes reality as they set out to build Nifty Avenue, a bold new brand shaped by their values and experience.
Set against the backdrop of friendship, reinvention, and the fashion industry’s obsession with youth, Nifty delivers a powerful message: it’s never too late to launch something revolutionary. Through every challenge and triumph, Lena and Ella prove that passion, purpose, and persistence matter far more than age.
“Nifty is more than a novel. It’s a movement — a celebration of experience, eco-conscious fashion, and fearless reinvention,” says author Lena Benjamin.
With a film adaptation in development, a sustainable fashion line inspired by the novel, and a growing community platform for women (and those who identify as she/her or them/their) aged 44 and up, Nifty is not just a story — it’s the beginning of something bold and necessary.
Join the Movement
To celebrate the book launch, readers, listeners, and lifestyle media are invited to:
- Request interviews with Lena Benjamin
- Schedule reader giveaways and feature coverage
- Book Lena for engaging speaking events on themes including women’s empowerment, entrepreneurship at any age, and sustainable fashion
For media requests and speaking engagements, email us@nifty.lenabenjamin.com or send a connection request via nifty.lenabenjamin.com/connect.
Nifty is now available in paperback, eBook, and audiobook formats via major retailers.
About the Author
Lena Benjamin is a seasoned business growth consultant, entrepreneur, and now debut novelist. With a 25+ year global career across industries and a strong track record of empowering women through business and storytelling, Lena brings depth, warmth, and wisdom to every project she leads — including Nifty, her most personal endeavour yet.