🇲🇦 Morocco Nifty Global Co-Creation Capsule Events
Marrakech & Casablanca • Craft, Heritage & Circular Fashion Innovation
Event Overview
Step into the heart of Moroccan craftsmanship and co-create the next chapter of global conscious fashion. The Nifty Avenue Global Co-Creation Tour: Morocco Edition brings together artisans, designers, investors, and women-led creative communities for a full week of immersive workshops, design sessions, storytelling circles, and sustainability-led fashion innovation.
Across Marrakech and Casablanca, you’ll co-design capsule pieces inspired by Moroccan artistry—from handwoven textiles to signature leatherwork—while connecting with industry pioneers shaping the future of sustainable style.
The itinerary is subject to change depending on our collaborative partners.
If you’d like to get involved contact us otherwise please scroll down to secure your spot
Itinerary (Subject to Collaborative Partner Confirmation)
DAY 1: Welcome to Marrakech
Sunset networking at M Avenue with artisans and women-led cooperatives.
DAY 2: Artisanal Craft Lab
Hands-on sessions with expert leatherworkers, embroiderers, and weavers.
DAY 3: Capsule Design Workshop
Create silhouettes and design details inspired by Moroccan aesthetics.
DAY 4: Sustainability & Storytelling Summit
Talk: “Craft, Heritage & Circularity in North Africa.”
DAY 5: Casablanca Digital Style Lab
Digital prototyping using traditional Moroccan motifs.
DAY 6: Retail & Pop-Up Strategy Day
Meet boutique founders and discuss capsule retail pathways.
DAY 7: Capsule Showcase & Film Recording
Preview the Morocco 2027 capsule collection for the Nifty documentary.
Who Is Organising This Event?
Lena Benjamin — founder of Nifty Avenue, global business growth consultant, author of the novel Nifty, and creator of the global co-creation movement empowering women 50+. With over 25 years of experience across 30+ cities, Lena builds creative, circular, community-led initiatives that merge storytelling, fashion, and sustainable innovation.
Local Moroccan Collaboration Partners
Artisans & Craft Cooperatives, Creative & Cultural Institutions, Venues & Hosts, Women & Social Impact Groups, and Investors & Fashion Stakeholders.
Secure Your Spot Below