Nifty Avenue is entering a new phase of growth with the launch of its Global Co-Creation Tour — a curated series of international events designed to shape the future of sustainable fashion for women aged 50+.
This tour brings together women, designers, cultural contributors, investors, and strategic partners to co-create capsule collections rooted in lived experience, longevity, and commercial relevance. Rather than following a traditional fashion calendar, Nifty Avenue’s approach places community insight, responsible production, and scalable business models at the centre of design and decision-making.
GCC & Middle East — From May 2026
The Global Co-Creation Tour begins in the GCC and wider Middle East from May 2026. This region offers a powerful intersection of cultural heritage, contemporary style, and growing influence within global fashion and investment markets. Sessions will explore cross-cultural design, climate-appropriate silhouettes, modest fashion influences, and partnership models including licensing, private label development, and ESG-aligned collaborations.
London — September 2026 (London Fashion Week)
London represents a pivotal moment in the tour, aligning with London Fashion Week in September 2026. These events will connect community-led co-creation with the wider fashion industry, creating visibility for the often-overlooked 50+ consumer segment. Designers, stylists, media, buyers, and collaborators will be invited into curated conversations focused on second-chance entrepreneurship, sustainable innovation, and long-term value creation.
Africa — 2027
The Africa leg of the tour, planned for 2027, will celebrate craftsmanship, heritage techniques, and ethical production. Co-creation sessions will explore artisan partnerships, circular supply chains, and skills transfer, reinforcing Nifty Avenue’s commitment to inclusive growth and impact-driven fashion.
Across all regions, insights gathered through the Global Co-Creation Tour will directly inform future Nifty Avenue capsule collections, collaboration opportunities, and investment pathways. The tour is designed to build a globally connected community aligned around sustainability, storytelling, and commercial longevity — ensuring fashion is created with women 50+, not merely marketed to them.
View the full list of confirmed and upcoming Nifty Avenue events:
https://nifty.lenabenjamin.com/events/category/nifty-avenue/