Novel

Empowering Story: Nifty by Lena Benjamin

Nifty is more than a novel—it’s a movement, a manifesto, and a mentorship for anyone ready to rewrite their story.

Paperback

Two women, one dream: fashion with purpose. Lena and Ella revive their youthful ambition and build a brand that celebrates friendship, sustainability, and the belief that life starts at 50.

Hard cover

Nifty is Lena Benjamin’s debut novel, celebrating second chances and the power of ambition as she turns 50. Perfect for book clubs! Contact us to invite Lena to speak at your event.

eBook

Discover Nifty, a bold and heart-warming story of two lifelong friends who reinvent themselves by launching a sustainable fashion brand for women over 50. Unforgettable and empowering.


Whether you’re dreaming of launching a sustainable fashion brand or seeking a fresh start at any stage in life, Nifty offers both inspiration and practical wisdom. Through a compelling blend of storytelling and strategy, this novel champions purpose-driven ambition—and proves it’s never too late to begin again.


“Nifty is a heart-warming story of friendship, resilience, and the power of second chances. Dreams don’t have an expiration date—and true passion knows no age.”
With every book purchase, £1.00 goes to the Nifty Sustainable Fund, supporting global brands and causes focused on sustainability, innovation, and economic empowerment.

About the author

Lena Benjamin, a dynamic business growth consultant with 25 years of global experience, has just turned 50 and felt inspired to write her debut novel. Drawing on her professional journey and personal insights, Lena crafts a heart-warming tale of second chances, ambition, and friendship in “Nifty”.

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